Martin Hegaard

Board member

Martin Buck Hegaard is the founder and CEO of BARC Scandinavia (Business of Art and Culture), a consultancy operating at the intersection of art, culture, business and society. With a background in strategic communication, business development and partnerships, he has advised cultural institutions, organisations and companies on sustainable collaborations, audience development and organisational strategy.

Through BARC Scandinavia, Martin Buck Hegaard works to translate cultural value into long-term social and economic impact, focusing on research, analysis, community building and strategic advisory work. He is also active as a speaker and facilitator and regularly contributes to discussions on the role of art and culture in contemporary society.